Launch Your Own Successful Creative Business: Creative Enterprise Toolkit

Starting a business can be daunting, that's why NESTA created the Creative Enterprise Toolkit - a step-by-step interactive resource to help you plan, build, and start your new creative business. The toolkit has been tried and tested by hundreds of successful creative entrepreneurs around the world, from fashion designers, to freelance artists, to tech start-ups. They have used the resources, worksheets and case studies, to develop their good ideas, consider their personal motivations and aspirations for enterprise. Specifically designed for creative people; the contents and activities are focused on developing both you and your business idea. You will explore your values and how they align with your business idea; consider what future success looks like to you; identify your customers and the relationships you will need to build; visually map how the business will function; develop your marketing messages; and use financial tools to ensure you are in control of your business finances and can start to build a plan. Toolkit contents: - Four handbooks to help shape your creative idea into a business. - Worksheet activities explore, visualise and plan the key business issues. - Case studies of successful creative entrepreneurs who have used these tools. - Tutor notes for creative entrepreneur supporters; with information on how to build a programme of activities Creative entrepreneurs who have used the toolkit, say: 'Thinking about myself, my ideals, my motivations and the impact of my business was much more valuable to me than simply knowing how a business functions.' 'Starting a business can be daunting but none the less exciting prospect. Being given the tools to help you break down exactly what you need to do and when you need to do it has helped me manage my business needs one step at a time instead of visualising a mammoth task and not knowing where to start.'